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Pied de Biche is a member of thenetworkone, the Corporate Parenthood Observatory and Act Responsible
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Do you want to attract new clients? Enhance your image? Reputation? Communicate your new products to your subsidiaries using a secure system? Motivate employees? Recruit new talents? Strengthen your brand after setting up a company? Pied de Biche® adapts to your needs – not the other way round. The 360° agency’s down-to-earth vision demonstrates that creativity should be approached from every angle and can be measured by brand appeal, click-through rates, high-quality content and orders for your products and services. Committed to promoting respect for corporate parenthood via the Parenthood Observatory, sustainable development with ACT Responsible and making your international campaigns work at a local level, Pied de Biche® is member of Thenetworkone network, present in 65 countries.
Pied de Biche®? It is a new kind of agency. And also a new agency. The services offered by the agency incorporate the responsiveness of entrepreneurs and the power of networks. It is an unusual company of professionals who respect one another. Who demand high standards. A meticulous, personal approach. Useful ideas. Generosity. Punctuality. A signature. It is an independent group of Copywriters, Designers, Artistic Directors, Planners, Consultants, Webdesigners and Film Directors. They come from leading corporate, PR, internet and film/TV advertising agencies. It also includes Artists, Interior Designers, Designers, Architects… because ideas are everywhere.
At Pied de Biche® we favor substance in order to shape style. We do not manufacture "wall paper". We create long-term communications architectures and construct original, meaningful systems. Just for you. Our philosophy uses ideas to attract potential customers. Ideas to cement customer relations. And ideas to motivate employees. We are proud of the fact that none of our campaigns has been pinned up by “Uncle Joe”. For Pied de Biche®, no client is more worthwhile or too small. There are just good ideas and bad ideas. Relevant strategies and not relevant strategies. Do you want to communicate through the press? Perhaps this is unnecessary as your sales point is your best medium and it would be preferable to use tactical media…
Pied de Biche® offers an alternative approach for your on- and off-line communications. A pragmatic, comprehensive, creative and macroscopic method. How can strategies continue to be constructed and financial investments made as if brands were compartmentalized between their corporate, product and employer expressions? Advertising, direct marketing, sales promotion, campaign events, social communications, internet, etc. must be combined to achieve a single objective – to create a preference for your products, your services and your company. This is the purpose of what we call "Flow Marketing" : a systemic approach which optimizes flows to reach your target users and provides you with a complete picture of your market.
"I switch over when ads come on TV", “I’m fed up with pop-ups when I’m online", "I always get the same junk mail and don’t open it any more” – these 3 phrases raise a key question: is there too much adverstising? Not necessarily. At Pied de Biche® we believe there is too much traditional advertising and that era is over. Definitely. Marketing that tells a story, is intelligent, funny, moving and inventive is relevant. And that applies whether the product is for mass consumption or for a great cause. We do not approach marketing from an "interruption marketing" perspective but from a "collaborative marketing" perspective, by bringing together consumers or the members of an organization. Open-mindedness is at the heart of successful companies’ strategies. It is at the heart of our recommendations for reaching your customers.
Because time enhances quality, Pied de Biche® takes a long-term approach to its relationship with you. We learn all about what makes you special, whether it’s your culture, your business, your products or services. Do you sell IT solutions? We will try them out and spend a day selling them with you. Are you launching an innovative product? We will challenge your business model and assist you with your communications. We will develop together, as part of a partnership approach in which you play an essential part from the earliest stages and in the creativity. How do we work? Meticulously. Independently. Totally transparently. Passionately. In small teams. We design and implement campaigns tailored to every budget. Pied de Biche® takes a down-to-earth approach. Do we sound like a team you could work with?
Rather than tell you that we can design every aspect of your communications – websites, ads, movies, brochures, etc. – based on a distinctive strategy, the best thing is for us to meet. Remember, whether you are a start-up or an SME, take advantage of our versatile “Entrepreneur Pack”, which can be tailored to your growth.
If you are a Project Manager, Developer, Planner or Consultant… conseil@pieddebiche.fr
Junior or experienced creative professional, present your book/showreel here: crea@pieddebiche.fr
To send in your marketing proposals and offers of services: presta@pieddebiche.fr
Future Sales person or Creative professional who shares our values, for a full time internship of at least 6 months: stages@pieddebiche.fr
For an initial chat with our dedicated Consultant: entrepreneur@pieddebiche.fr
For any other enquiries: contact@pieddebiche.fr
Pied de Biche /// 26 Rue Carnot 92300 Levallois-Perret France /// +33 (0)1 41 34 04 04
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The latest creation: Auriga Partners corporate identity and website.
http://www.aurigapartners.fr/
REACH THE TOP WITH THE ENTREPRENEUR PACK.
Because, for an entrepreneur starting up, everything depends on the launch, the agency has created an ENTREPRENEUR PACK. You benefit from bespoke services at preferential rates.
Contact Sophie Van Oort now on +33 (0)1 41 34 04 04
Those hyperactive brands
Released from screens by Augmented Reality (A.R.), boosted by social networks and mobile Internet, brands are bustling about around us with an extraordinary proximity. With the emergence of A.R., virtual reality and reality are merging. The genius of new technologies, Pranav Mistry, can turn a sheet of paper into a multimedia screen ! Lumus makes it possible for our eyes to have screens only by wearing glasses. Coupled with OLED technology it becomes possible to interact with the visual threw pupil movements. What about the future ? Boursorama commercial spots surf on aesthetic, envisaging a world made easier by A.R.. As opposed to the one imagined by the japanese student, Keiichi Matsuda, who shows the limits of a daily life saturated by advertising. The following on www.facebook.com/Pieddebiche